Reaching customers where they already shop.
THE OPTIONS
Online marketplaces Instagram and Facebook shops WhatsApp catalogues
WHAT THEY GIVE YOU
Access to customers who would not find your site A trusted checkout for buyers who do not know you Fewer technical requirements
WHAT THEY COST
Commission on every sale Less control over presentation You do not own the customer relationship Dependence on a platform that can change its rules
THE SENSIBLE APPROACH
Use them for reach while building direct channels alongside.
A business existing only on a marketplace is one policy change from losing everything.
MOVING CUSTOMERS TO DIRECT
Include your details with deliveries. Offer a reason to buy directly next time.
Many marketplaces restrict this; read the rules rather than risking removal.
PRICING
Account for commission in your marketplace pricing. Selling at the same price in both places means earning less through the marketplace.
RECORD KEEPING
Keep your own record of marketplace sales. Platform reports are not a substitute for your own books.
