The channel you own.
WHY IT MATTERS
Social platforms change their rules. Search rankings move. An email list belongs to you.
BUILDING A LIST
Offer something in exchange: a discount, early access, a useful guide
Ask at the point of purchase Ask visitors who read your content
Never buy a list. It converts badly and damages your sending reputation.
WHAT TO SEND
New products or services Occasional offers Genuinely useful content Answers to questions customers ask
HOW OFTEN
Monthly for most businesses.
THE PLATFORM
Use a dedicated sending provider, not your hosting mailbox. Hosting has hourly sending limits and no unsubscribe handling.
Add the provider's SPF and DKIM records so your campaigns authenticate.
THE RULES
Send only to people who asked Include a working unsubscribe link and honour it Do not use misleading subject lines
WHAT PRODUCES MOST
Post-purchase follow-ups and abandoned cart reminders, both automated, consistently outperform broadcast campaigns.
