What works and what wastes time.
WHAT WORKS
Photographs of actual work, actual products, actual premises Customer results, with permission
Behind the scenes: making, packing, working
Answering questions people actually ask Responding quickly to messages and comments
WHAT DOES NOT
Posting only product photographs with a price Stock images Posting constantly and never replying Buying followers, which produces nothing
CHOOSE ONE OR TWO
The platform your customers actually use, done properly, beats five accounts posted to occasionally.
Instagram suits visual products. Facebook reaches a broad local audience. X suits commentary and news.
DRIVING TO YOUR SITE
Keep your link current in every profile.
Link to the specific page, not the homepage. A visitor who has to search for what they saw usually does not.
RESPONSE TIME
On social platforms, a slow reply reads as a closed business. If you cannot respond promptly, say what your hours are.
THE HONEST POINT
Social media is a distribution channel, not a substitute for being findable when someone searches for what you sell.
