Choices that are difficult to change later.
THE NAME
Easy to say, spell and remember. You will repeat it on the phone constantly.
Check the domain is available before committing. Discovering the domain is taken after printing materials is expensive.
Check social media handles at the same time.
WHAT TO AVOID
Deliberate misspellings, which send customers to someone else's site Names similar to an established business, which invites a dispute Names that are difficult to pronounce or spell from hearing
CONSISTENCY
Use the same name everywhere: domain, business profile, social media, invoices, signage.
Variations confuse customers and search engines.
REGISTRATION
If you intend to register the business formally, check the name is available at registration before building a brand around it.
Our support team can advise on business registration. Open a ticket and ask.
A LOGO
Useful and not urgent. A clear name in a readable typeface serves until you can afford a proper one.
WHAT MATTERS MORE
Being findable, contactable and credible. A perfect logo on a site nobody can find achieves nothing.
