Where many Nigerian customers prefer to talk.
WHY IT MATTERS
A contact form that produces two enquiries a week may be losing ten that would have come as messages.
For a large proportion of customers, a WhatsApp message is more natural than an email and far more likely to be sent.
SETTING IT UP
A WhatsApp Business account, with your business name, description, hours and catalogue where relevant.
A tappable link or button on your website, opening a conversation directly.
WHAT TO PREPARE
Quick replies for common questions Stated hours, so expectations are set A process for turning a message into an order
THE RISKS
Enquiries living in one person's phone, invisible to the business No record when that person leaves Orders taken by message with no payment trail Personal and business messages mixed
MANAGING IT
Use a business account, keep it separate from personal, and move orders into a proper system rather than leaving them in a chat.
FOR SEO
It does not help rankings. It may produce more customers than anything that does.
