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Building a Franchisable System What must exist before you sell anything.WHAT TO DOCUMENTEvery operational process Standards and... Deciding Whether to Franchise Your Business Before offering it to anyone.WHAT TO ESTABLISH FIRSTWhether the business actually works.WHAT THAT... Evaluating a Franchise Opportunity Due diligence before buying.WHAT TO OBTAINThe franchise agreement, in full Any disclosure... Franchising and Licensing a Business: Everything That Matters, Briefly The whole category in one page.PROVE THE MODEL WORKS WITHOUT YOU BEFORE FRANCHISING IT, BY... Growing and Managing a Franchise Network Scale.WHAT CHANGES AS THE NETWORK GROWSSupport demand increases Consistency becomes harder... Handling Franchise Disputes and Termination When the relationship fails.WHAT DISPUTES TYPICALLY CONCERNSupport not provided Fees and their... Maintaining Standards Across a Network Consistency when you do not operate it.WHY IT MATTERSCustomers judge the brand by whichever... Managing Franchisee Relationships The ongoing arrangement.WHAT THE RELATIONSHIP ACTUALLY ISInterdependent: their success is your... Managing Territory and Expansion Where each party may operate.WHY TERRITORY DEFINITION MATTERSIt determines what a franchisee is... Protecting Your Brand in Franchise and Licence Arrangements Keeping control of what you own.WHY IT MATTERSYour brand is what the arrangement is built on, and... Selecting Franchisees Who you allow to operate your brand.WHY IT MATTERS MORE THAN ANYTHINGA poor franchisee damages... Structuring Franchise Fees What franchisees pay.WHAT FEES TYPICALLY APPLYAn initial fee Ongoing fees, usually a proportion... Structuring Licence Fees and Royalties What licensees pay.WHAT STRUCTURES EXISTA lump sum Ongoing royalties, as a proportion of sales A... Supporting Franchisees Through Difficulty When an outlet is struggling.WHY IT MATTERS TO YOUA failing outlet damages the brand, and closure... Understanding Legal and Regulatory Aspects What applies to these arrangements.WHAT TO ESTABLISHWhether franchising is specifically regulated... Understanding Licensing as an Alternative Granting rights without a full system.WHAT LICENSING ISGranting permission to use something you... Understanding What Franchising Is The arrangement, defined.WHAT FRANCHISING ISOne party granting another the right to operate a... Understanding the Franchisee's Perspective Buying into a system.WHAT A FRANCHISEE IS BUYINGA model that works A recognised brand Training... Writing Franchise Agreements The document governing the relationship.WHAT IT SHOULD ADDRESSThe rights granted The territory...

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