Scale.
WHAT CHANGES AS THE NETWORK GROWS
Support demand increases Consistency becomes harder Communication becomes formal Problems affect more parties
WHAT TO ESTABLISH BEFORE GROWING
Support capacity for the number you intend to have.
WHY
Recruiting faster than you can support is the classic franchising failure.
WHAT TO BUILD
A support team Monitoring systems Training capability that scales Communication across the network
WHAT TO ESTABLISH ABOUT RECRUITMENT PACE
A rate you can genuinely support.
WHAT TO RESIST
Accepting franchisees because they approached you.
WHY
Selection matters more than volume.
WHAT TO PLAN
Geographic development deliberately.
WHY
Scattered outlets are expensive to support and they build no local presence.
WHAT TO CONSIDER
Developing an area properly before opening elsewhere.
WHAT TO ESTABLISH
How the system improves over time.
WHY
A system that never develops loses relevance and franchisees notice.
WHAT TO INVOLVE FRANCHISEES IN
Improvements and testing.
WHY
They are operating the business daily and their ideas are frequently better.
WHAT TO ESTABLISH
A forum for network input.
WHAT TO MEASURE
Franchisee profitability Compliance Retention and renewal rates Failures and their causes
WHY RETENTION SPECIFICALLY
It is the truest measure of whether the arrangement works for both parties.
WHAT TO PROTECT
Franchisee profitability.
WHY
It is the foundation of everything else.
