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Approaching Journalists and Publications Getting coverage.WHAT TO ESTABLISH FIRSTWhich publications your audience actually... Avoiding Common Public Relations Mistakes What damages businesses.SAYING NOTHING DURING A PROBLEMSilence is read as concealment, and it is... Building a Reputation Deliberately What people should associate with you.WHAT TO ESTABLISHWhat you want to be known for.WHY... Communicating With Staff The internal audience.WHY IT BELONGS IN THIS CATEGORYStaff are the most credible source of... Creating Content That Builds Credibility Publishing your own material.WHY IT MATTERSIt demonstrates expertise without requiring anyone... Giving Interviews Speaking to media.WHAT TO ESTABLISH BEFORE AGREEINGThe publication and its audience The... Handling Negative Coverage When something unfavourable is published.WHAT TO DO FIRSTRead it properly, and establish what is... Handling Public Criticism and Activism Organised opposition.WHAT FORMS IT TAKESCommunity objection Online campaigns Complaints to... Managing Announcements Telling people about something.WHAT WARRANTS AN ANNOUNCEMENTSomething your audience genuinely... Managing Community and Stakeholder Relations The people around your operation.WHY IT MATTERSCommunities affected by your operations can... Managing Online Reputation What people find when they search.WHY IT MATTERSMost people assess a business by searching before... Managing Sponsorships and Partnerships Associating your name with others.WHAT SPONSORSHIP PROVIDESVisibility with a defined audience... Managing a Crisis When something serious happens.WHAT COUNTS AS A CRISISAn incident causing harm A serious service... Measuring Public Relations Whether it is achieving anything.WHAT TO MEASURECoverage in publications your audience reads... Preparing a Crisis Plan Deciding before it happens.WHAT THE PLAN SHOULD ESTABLISHWhat constitutes a crisis Who is... Public Relations and Media Relations: Everything That Matters, Briefly The whole category in one page.REPUTATION IS WHAT PEOPLE SAY WHEN YOU ARE NOT PRESENT, AND IT IS... Understanding How Media Works What journalists actually need.WHAT A JOURNALIST NEEDSA story their audience cares about Facts... Understanding What Public Relations Is The discipline, stated plainly.WHAT IT ISManaging the relationship between an organisation and... Working With Public Relations Agencies Buying in expertise.WHAT THEY PROVIDEMedia relationships Knowledge of what is newsworthy Writing... Writing a Press Release The standard format.WHAT IT IS FORGiving a journalist everything needed to write a story.WHAT IT...

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