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Handling Public Criticism and Activism Print

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Organised opposition.

WHAT FORMS IT TAKES

Community objection Online campaigns Complaints to regulators Media investigation Formal protest

WHAT TO ESTABLISH FIRST

What the concern actually is.

WHY

Responding to a mischaracterisation of the concern escalates it.

WHAT TO ASSESS

Whether the concern has merit How widely it is held Who is raising it What outcome they want

WHAT TO DO IF IT HAS MERIT

Address it, and say so.

WHY

It is the only response that resolves anything.

WHAT TO DO IF IT DOES NOT

Explain the position factually, with evidence.

WHAT TO AVOID

Dismissing concerns Attacking those raising them Legal threats as a first response Silence

WHY ATTACKING FAILS

It creates sympathy for the critics and it becomes the story.

WHAT TO PROVIDE

Facts, accessible and verifiable.

WHAT TO ESTABLISH

A route for people to raise concerns directly.

WHY

It removes the reason to escalate publicly.

WHAT TO DO ABOUT SUSTAINED CAMPAIGNS

Engage where engagement is possible, and continue operating properly.

WHAT TO PROTECT

Staff, who are frequently targeted personally.

WHAT TO ESTABLISH

That they are not required to respond individually.

WHAT TO MONITOR

Where the discussion is occurring.

WHAT TO RECORD

Everything, including any threats.

WHAT TO TAKE ADVICE ON

Anything involving allegations of illegality.


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