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Building a Culture That Produces Ideas Print

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Where innovation comes from within.

WHAT PREVENTS IDEAS

No route to raise them Ideas raised and ignored Failure punished No time to think Belief that it is not their role

WHY IGNORED IDEAS MATTER MOST

One ignored suggestion stops that person and everyone watching.

WHAT TO ESTABLISH

A route for ideas, and a response to every one.

WHAT A RESPONSE REQUIRES

Acknowledgement Consideration An answer, including why not

WHY EXPLAINING REJECTION

It teaches what is useful and it demonstrates that ideas are read.

WHAT TO PROVIDE

Time, however small.

WHY

Ideas do not emerge from people who are fully occupied.

WHAT TO ESTABLISH ABOUT FAILURE

That well-reasoned attempts that do not work are acceptable.

WHY

Otherwise nobody attempts anything uncertain.

WHAT TO DISTINGUISH

Failure from carelessness.

WHAT TO ENCOURAGE

Small experiments, contained.

WHY SMALL

They are cheap and they produce learning quickly.

WHAT TO ESTABLISH

Limits within which people may try things.

WHO HAS THE BEST IDEAS

People closest to customers and to the work.

WHY

They see problems continuously.

WHAT TO ASK THEM

What frustrates customers What is inefficient What they would change

WHAT TO AVOID

Suggestion schemes nobody reviews Ideas requested and never actioned Rewarding ideas rather than implementation

WHY THAT LAST POINT

Ideas are plentiful and implementation is what is scarce.

WHAT TO RECOGNISE

People who improved something.


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