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Developing the Product or Service Print

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Building it.

WHAT TO ESTABLISH BEFORE STARTING

What it must do What it need not do What it must cost to produce When it must be ready Who it is for

WHY WHAT IT NEED NOT DO

Scope is what determines whether it is ever finished.

WHAT TO DEFINE

The minimum that solves the problem.

WHY

Additional features delay launch and frequently go unused.

WHAT TO RESIST

Adding capability during development.

WHY

It is the commonest reason products are late and over budget.

WHAT TO ESTABLISH

A process for deciding what is included.

WHAT TO BUILD FIRST

The part that is most uncertain.

WHY

If it cannot be done, everything else was wasted.

WHAT TO TEST CONTINUOUSLY

With real users, on real problems.

WHY

Assumptions are corrected cheaply early and expensively late.

WHAT TO ESTABLISH ABOUT COST

What it will cost to produce at volume, not as a prototype.

WHY

Prototype cost bears no relation to production cost.

WHAT TO CONSIDER DURING DESIGN

Materials and their availability Manufacturability Maintenance and repair Packaging and transport Disposal

WHY AVAILABILITY

Designs depending on materials you cannot reliably obtain are unproducible.

WHAT TO ESTABLISH

That inputs can be sourced consistently.

WHAT TO DOCUMENT

Specifications, decisions and their reasoning.

WHAT TO ESTABLISH

Who decides when it is finished.

WHY

Development without a defined endpoint continues indefinitely.


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