Revenue models.
WHAT SELLING THE WORK MEANS
Transferring a copy or the original, for payment.
WHAT LICENSING MEANS
Permitting use, repeatedly, while retaining ownership.
WHY LICENSING PAYS BETTER OVER TIME
The same work can be licensed many times.
WHAT COMMISSIONED WORK PROVIDES
Payment certainty.
WHAT IT COSTS
Frequently the rights, unless negotiated.
WHAT TO ESTABLISH ON COMMISSIONS
That you retain rights beyond the agreed use, where possible.
WHAT PERFORMANCE PROVIDES
Direct payment, and audience building.
WHAT PLATFORM REVENUE PROVIDES
Income from views or streams.
WHY IT IS RARELY SUFFICIENT ALONE
Per-unit rates are very low and it requires enormous volume.
WHAT PLATFORMS ARE ACTUALLY USEFUL FOR
Reaching an audience you can then serve directly.
WHAT DIRECT AUDIENCE RELATIONSHIPS PROVIDE
Revenue not controlled by a platform.
WHAT THAT LOOKS LIKE
Direct sales Subscriptions and memberships Live events Commissions from people who found you
WHAT TO BUILD
A way to reach your audience directly.
WHY
Platforms change their terms and their reach, without notice.
WHAT SPONSORSHIP AND ENDORSEMENT PROVIDE
Payment for access to your audience.
WHAT THEY REQUIRE
An audience, and credibility with it.
WHAT TO PROTECT
That credibility.
WHY
It is the asset being sold, and it does not survive promoting things you do not believe in.
WHAT TO ESTABLISH
Several revenue sources.
WHY
Any single one can disappear.
