Scale and capability.
WHAT CONSTRAINS GROWTH
Capital Upstream capacity and its cost Support capacity Technical staff Coverage
WHAT TO IMPROVE BEFORE EXPANDING
Churn Support cost per subscriber Network reliability Utilisation of existing capacity
WHY
They improve margin from subscribers you already have.
WHAT REDUCES COST AS YOU GROW
Better upstream pricing at volume Peering, reducing transit Caching, reducing upstream consumption Higher subscriber density per site
WHY DENSITY MATTERS MOST
The infrastructure is already built.
WHAT TO PRIORITISE
Filling existing coverage before extending it.
WHAT ADDING SERVICES PROVIDES
Revenue per subscriber beyond connectivity.
WHAT THAT MIGHT INCLUDE
Managed equipment for businesses Hosting and related services Voice services, where licensed Content or television, where arrangements exist
WHAT TO ESTABLISH
Whether licensing permits it.
WHAT TO DOCUMENT BEFORE GROWING
Network design and configuration standards Installation standards Fault procedures Change control
WHY
They are what allow consistency as staff increase.
WHAT TO BUILD
Monitoring that scales.
WHY
Manual awareness of network state fails beyond a certain size.
WHAT TO MEASURE
Subscribers, churn and revenue per subscriber Availability Support cost per subscriber Capacity cost as a proportion of revenue
WHAT TO PROTECT
Reliability, because it is the entire product.
