Where business comes from.
WHAT DRIVES CHOICE
Trust, above almost everything Price Convenience Reputation and referral Specialist knowledge
WHY TRUST DOMINATES
Clients hand over substantial money for something they cannot inspect.
WHAT BUILDS IT
Bookings that are correct Problems handled well Honest advice, including recommending less expensive options Being reachable
WHY HONEST ADVICE BUILDS BUSINESS
Clients recognise it, and it produces referrals.
WHAT DESTROYS IT
Bookings that are wrong Unreachable when problems occur Hidden charges Overselling destinations or properties
WHAT TO PROVIDE
Accurate descriptions and realistic expectations.
WHAT SPECIALISATION PROVIDES
Knowledge clients cannot obtain elsewhere, and a reason to choose you over booking directly.
WHAT TO CONSIDER SPECIALISING IN
Particular destinations
Particular travel types: religious, medical, educational, corporate
Particular client groups
WHY IT MATTERS NOW
Clients can book simple travel themselves, and agents survive on expertise.
WHAT CORPORATE TRAVEL PROVIDES
Repeat volume and predictability.
WHAT IT REQUIRES
Responsiveness Policy compliance Reporting Credit terms
WHAT TO MEASURE
Bookings per client Repeat rate Referral rate Where clients came from
WHAT TO MAINTAIN
Client records: preferences, history, documents held.
WHY
It is what makes the service personal and efficient.
