Where orders come from.
WHERE WORK ORIGINATES
Referrals from past customers Interior designers and architects Builders and contractors Developers Direct enquiry Showroom or workshop visibility
WHY DESIGNERS AND ARCHITECTS MATTER
They specify work repeatedly and they bring larger projects.
WHAT MAKES THEM RECOMMEND YOU
Work that meets the specification Meeting dates Handling problems without drama Understanding drawings
WHAT TO PROVIDE THEM
Reliability, and communication.
WHAT PHOTOGRAPHS OF COMPLETED WORK PROVIDE
Evidence that descriptions cannot.
WHAT TO BUILD
A record of every piece: photographs, specification, price.
WHY
It is what you show prospective customers.
WHAT PERMISSION TO OBTAIN
To photograph and use images of work in customers' homes.
WHAT TO SHOW
Detail: joints, finish, hardware.
WHY
It evidences quality that general images do not.
WHAT CONTRACT WORK PROVIDES
Volume and repeatability.
WHAT IT REQUIRES
Competitive pricing Meeting programme dates Working alongside other trades
WHAT TO ESTABLISH BEFORE TAKING CONTRACT WORK
Whether the rate is viable Their payment terms and record
WHAT TO AVOID
Pricing low to enter contract work.
WHY
The volume does not fix an unviable price.
WHAT TO MEASURE
Where enquiries come from Conversion Repeat and referral rate
