Consistency when you do not operate it.
WHY IT MATTERS
Customers judge the brand by whichever outlet they visit.
WHAT THAT MEANS
One poor franchisee damages everyone.
WHAT TO ESTABLISH
Clear standards, documented and trained.
WHAT TO VERIFY
Compliance, through inspection.
HOW
Scheduled visits and unannounced checks.
WHY BOTH
Scheduled visits verify systems; unannounced ones verify reality.
WHAT TO INSPECT
Whatever the customer experiences Whatever affects safety Whatever affects the brand
WHAT TO USE
A defined checklist matching the standards.
WHAT TO RECORD
Findings, and required actions with dates.
WHAT TO DO ABOUT NON-COMPLIANCE
Address it promptly and consistently.
WHY CONSISTENTLY
Selective enforcement destroys the authority to enforce at all.
WHAT ESCALATION SHOULD LOOK LIKE
Notification and support Formal notice with a remedy period Contractual consequences
WHY SUPPORT FIRST
Non-compliance frequently indicates a franchisee struggling rather than defying.
WHAT TO ESTABLISH
Whether the cause is capability, resources or unwillingness.
WHAT TO DO ABOUT EACH
Train, assist, or enforce.
WHAT TO DO ABOUT PERSISTENT SERIOUS BREACH
Follow the agreement, with legal advice.
WHY WITH ADVICE
Termination is challenged, and process matters.
WHAT TO AVOID
Tolerating breaches because removal is difficult.
WHY
Other franchisees observe it, and standards erode across the network.
WHAT TO MEASURE
Compliance across the network, over time.
