Reaching customers.
WHAT DRIVES CUSTOM FOR BESPOKE
Word of mouth Visible work on real people Reputation for fit and reliability
WHY REAL PEOPLE MATTER
Garments look different on a person than on a hanger.
WHAT TO PHOTOGRAPH
Finished garments, worn, with the customer's permission.
WHAT PERMISSION REQUIRES
Asking explicitly, and respecting refusal.
WHAT TO SHOW
Detail: finishing, construction, fabric.
WHY
It evidences quality that descriptions cannot.
WHAT SOCIAL CHANNELS PROVIDE
Visibility, which is how most garment businesses are found.
WHAT TO POST
Actual work, consistently.
WHAT SELLING ONLINE REQUIRES FOR READY-TO-WEAR
Accurate size information Photographs that represent the garment honestly Clear delivery and return terms
WHY SIZE INFORMATION MATTERS MOST
Returns for fit are the main cost of selling clothing online.
WHAT TO PROVIDE
Actual garment measurements, not only size labels.
WHAT TO ESTABLISH ABOUT RETURNS
Whether you accept them, within what period, in what condition.
WHY IT MATTERS
Bespoke garments cannot be resold; ready-to-wear can.
WHAT TO STATE CLEARLY
That made-to-measure items are not returnable.
WHAT TO AVOID
Photographs that misrepresent colour Showing garments you cannot reproduce
WHY THAT SECOND POINT
Orders for fabric you cannot obtain again produce failures.
