The retail side.
WHAT TYPICALLY SELLS ALONGSIDE MEDICINES
Over-the-counter remedies Personal care and toiletries Baby products Nutritional supplements Medical devices and consumables Diagnostic items
WHY THEY MATTER COMMERCIALLY
They frequently carry better margin and they do not expire as quickly.
WHAT TO ESTABLISH
Which categories your customers actually buy.
WHAT TO ANALYSE
Sales and margin by category.
WHAT THAT USUALLY SHOWS
A small number of lines producing most sales.
WHAT TO DO
Ensure those never run out.
WHAT TO BE CAREFUL WITH
Supplements and products making health claims.
WHY
Claims may be regulated, and unregistered products attract enforcement.
WHAT TO VERIFY
That anything with a health claim is registered.
WHAT TO AVOID
Promoting products beyond what the evidence supports Recommending supplements in place of treatment
WHY
It is a professional matter as well as a commercial one.
WHAT TO ESTABLISH ABOUT PLACEMENT
Prescription and pharmacy-only items where they must be Retail items where customers browse
WHY
Categories have placement requirements, and inspectors check.
WHAT TO TRAIN COUNTER STAFF ON
What they may sell and advise on When to involve the pharmacist
WHY
Advice beyond their competence is a real risk.
WHAT TO ESTABLISH
Clear escalation, always available.
