Letting by the night.
WHAT IT PROVIDES
Higher income per night than long-term letting Flexibility of use
WHAT IT COSTS
Substantial management effort Variable occupancy Wear and cleaning Regulatory attention, in some areas
WHAT TO ESTABLISH
Whether it is permitted: by the lease, the building and the authorities.
WHY
Many buildings and estates prohibit it.
WHAT DRIVES BOOKINGS
Location Price Photographs Reviews Responsiveness
WHY PHOTOGRAPHS MATTER SO MUCH
They are the entire basis on which people choose.
WHAT THEY MUST BE
Accurate.
WHY
Discrepancy between images and reality produces poor reviews immediately.
WHAT GUESTS JUDGE
Cleanliness Whether things work Water and power Accuracy of the listing How quickly you respond
WHAT TO ENSURE
Water, power backup and connectivity work.
WHY
Their failure is what produces the worst reviews.
WHAT TO ESTABLISH OPERATIONALLY
Cleaning between guests Key handover Who responds to problems Restocking
WHAT TO CALCULATE
Income after platform commission, cleaning, utilities and void nights.
WHY
The gross nightly rate is misleading.
WHAT TO COMPARE
The net against long-term letting.
WHAT TO ESTABLISH ABOUT SECURITY AND CONDUCT
House rules, and how they are enforced.
WHAT TO INSURE
For this use specifically.
