Representing buyers and sellers.
WHAT THE BUSINESS ACTUALLY IS
Matching parties, and being trusted by both.
WHAT AGENTS ARE PAID FOR
Finding the counterparty Managing the process Reducing risk
WHAT TO ESTABLISH WITH ANY CLIENT
What you are instructed to do Whether the instruction is exclusive What commission applies, and when it is earned Who pays it What expenses are recoverable
WHY WHEN IT IS EARNED
Disputes about commission arise from its absence.
WHAT TO PUT IN WRITING
All of it, signed.
WHAT TO VERIFY BEFORE LISTING ANY PROPERTY
That the person instructing you has authority That the property is what they claim That documentation exists
WHY VERIFY
Marketing property the seller does not own destroys your reputation and exposes you.
WHAT TO REQUIRE
Sight of title documents, and a search where the value justifies it.
WHAT TO DISCLOSE TO BUYERS
What you know about the property.
WHAT NOT TO DO
Conceal known defects or disputes.
WHY
It is actionable and it ends your reputation.
WHAT TO ESTABLISH ABOUT VIEWINGS
Who attends Whether the property is secure Safety of your staff
WHY SAFETY
Agents attend viewings with strangers, frequently alone.
WHAT TO ARRANGE
Someone knowing where they are, and check-ins.
WHAT TO RECORD
Every instruction, viewing and offer.
WHAT TO MAINTAIN
Relationships, which produce repeat and referral business.
