Business support.
WHAT FORMS IT TAKES
Financial contributions Goods and services in kind Employee volunteering Skills and expertise Joint activities
WHAT COMPANIES WANT
Alignment with their interests Visibility Employee engagement Evidence of effect
WHY THAT MATTERS
Understanding it makes proposals more successful.
WHAT TO ESTABLISH BEFORE ENGAGING
Whether association with them is appropriate.
WHY THAT QUESTION
Some associations damage your standing with beneficiaries and other funders.
WHAT TO CONSIDER
Their conduct in the sector you work in Whether the partnership could be seen as endorsement
WHAT TO AGREE IN WRITING
What each party provides What use may be made of your name and materials What is expected in reporting Duration and termination
WHY NAME USE SPECIFICALLY
It is the commonest source of dispute.
WHAT TO RETAIN
Control over how you are represented.
WHAT IN-KIND SUPPORT REQUIRES
Establishing whether it is genuinely useful.
WHY
Unwanted goods create storage and disposal costs.
WHAT TO REQUEST INSTEAD
What you actually need.
WHAT EMPLOYEE VOLUNTEERING REQUIRES
Meaningful tasks, and supervision.
WHAT IT COSTS
Staff time, which is real.
WHAT TO ASSESS
Whether the value exceeds the cost.
WHAT TO REPORT
What the partnership achieved.
