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Running a Training Business for Adults Print

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What differs from school provision.

WHAT ADULT LEARNERS BRING

Experience Clear motivation, usually Limited time Impatience with irrelevance

WHAT THEY EXPECT

Content they can apply Respect for their existing knowledge Practical relevance Flexibility around work

WHAT THAT IMPLIES FOR DESIGN

Shorter sessions Application over theory Examples from their own context

WHAT TO ESTABLISH BEFORE DESIGNING A PROGRAMME

What learners need to be able to do afterwards.

HOW

Ask them, and ask employers.

WHAT DRIVES ENROLMENT

Career outcomes Certification that employers recognise Reputation

WHY RECOGNITION MATTERS

A certificate nobody values does not justify the fee.

WHAT TO ESTABLISH ABOUT ACCREDITATION

Whether it is available, what it requires, and whether employers value it.

WHAT CORPORATE TRAINING REQUIRES

Different selling: to the employer, not the learner

Scheduling around operations Evidence of outcomes

WHAT EMPLOYERS ASK FOR

Proof that it changed anything.

WHAT TO PROVIDE

Assessment before and after, where practical.

WHAT THE ECONOMICS DEPEND ON

Class size and delivery cost.

WHAT TO WATCH

Programmes running below viable numbers.

WHAT TO MEASURE

Completion Learner outcomes afterwards Repeat business from employers


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