Noticing when someone uses your property.
WHY IT MATTERS
Rights that are not enforced weaken, and infringement spreads.
WHAT TO MONITOR
Trademark registers, for similar applications Domain registrations Social media accounts Marketplaces General web searching Your own market
HOW OFTEN
Periodically, on a schedule.
WHAT TO SEARCH FOR
Your name and variations Common misspellings Your product names Your content, in extracts
WHAT TO DO ABOUT COPIED CONTENT
Search distinctive phrases from your own material.
WHY THAT WORKS
Copied text is usually copied exactly.
WHAT SERVICES EXIST
Watching services that monitor registers and report similar applications.
WHAT THEY PROVIDE
Early notice, within opposition periods.
WHY THAT TIMING MATTERS
Opposing an application is far cheaper than challenging a granted registration.
WHAT TO RECORD WHEN YOU FIND SOMETHING
What you found Where When Evidence, captured
WHY CAPTURE EVIDENCE IMMEDIATELY
It is frequently removed once you make contact.
HOW
Screenshots with dates, and saved copies.
WHAT TO ASSESS
Whether it is genuinely infringing How damaging it is Whether it is worth pursuing
WHAT TO AVOID
Reacting to everything Ignoring everything
WHAT TO PRIORITISE
Direct competitors, and anything causing confusion.
