The teams closest to customers.
WHAT SALES PROVIDES PRODUCT
What prospects ask for Why deals are lost What competitors offer Objections that recur
WHY THAT IS VALUABLE
It is evidence about the market, gathered daily.
WHAT SUPPORT PROVIDES PRODUCT
Where the product confuses people What breaks What is asked repeatedly Which customers struggle
WHY REPEATED QUESTIONS MATTER MOST
They indicate a product failure, not a documentation failure.
WHAT TO ESTABLISH
A regular route for that information to reach product.
WHAT FORM IT SHOULD TAKE
Themes and frequency, not individual tickets.
WHAT TO GIVE THEM IN RETURN
What is coming, and why Answers to what customers ask Honest positions on what will not be built
WHY THAT LAST ONE
They need something to tell customers other than that it is being considered.
WHAT TO AVOID
Promising features to win a deal without agreement Sales committing dates
WHY
It creates obligations product did not accept.
WHAT TO ESTABLISH
Who may commit to anything, and how.
WHAT TO DO ABOUT FEATURE REQUESTS FROM DEALS
Record the deal value alongside the request.
WHY
It makes the commercial case visible and comparable.
WHAT TO SPEND TIME ON
Listening to calls and reading tickets, directly.
WHY DIRECTLY
Summaries lose what matters.
