Text everyone can use.
WHY IT MATTERS
Some readers use screen readers, have visual impairments, or read in a second language.
WHAT HELPS EVERYONE
Clear structure Plain language Short paragraphs Descriptive headings
WHAT HEADINGS SHOULD BE
Actual headings, marked as such.
WHY
Screen readers navigate by them.
WHAT NOT TO DO
Create headings by making text large and bold.
WHAT LINK TEXT SHOULD BE
Descriptive of the destination.
WHAT TO AVOID
Click here Read more Bare addresses
WHY
They convey nothing when read out of context.
WHAT IMAGES NEED
A text description, where they convey information.
WHAT DECORATIVE IMAGES NEED
Marking as decorative.
WHAT TO AVOID
Information conveyed only by colour Text inside images Tables used for layout
WHY TEXT IN IMAGES FAILS
It cannot be read aloud, searched or enlarged.
WHAT CONTRAST TO USE
Sufficient between text and background.
WHAT DOCUMENT FORMATS TO PREFER
Those preserving structure.
WHAT TO DO WITH TABLES
Use them for data, with header rows marked.
WHAT TO CHECK
Whether the document makes sense read linearly.
WHY
That is how it is heard.
WHAT THIS ALSO IMPROVES
Search, and reading on small screens.
