Proofreading Effectively Print

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Catching errors before others do.

WHY IT MATTERS

Errors damage credibility disproportionately.

WHAT TO CHECK FIRST

Names of people and organisations Figures Dates Links and attachments

WHY THOSE

They are the errors with consequences.

WHAT THE HARDEST ERRORS TO SEE ARE

Your own.

WHY

You read what you intended to write.

WHAT HELPS

Time between writing and checking Reading aloud

Changing the appearance: font, size, printing

Reading backwards, for spelling

WHAT TO DO ABOUT CRITICAL DOCUMENTS

Have someone else read them.

WHY

Fresh eyes find what yours cannot.

WHAT TO CHECK IN EMAILS SPECIFICALLY

The recipients The subject Whether attachments are attached

WHY ATTACHMENTS

Forgetting them is near-universal.

WHAT HELPS

Attaching first, writing second.

WHAT TO CHECK IN ANY DOCUMENT REUSED FROM A TEMPLATE

Every instance of the previous client or project name.

WHY

It is the most damaging error in proposals.

WHAT SPELLING TOOLS MISS

Correctly spelled wrong words Names Numbers

WHAT TO DO ABOUT THOSE

Check them deliberately.

WHAT TO DO IF YOU FIND AN ERROR AFTER SENDING

Correct it, briefly, without excessive apology.


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