Acknowledging properly.
WHEN THEY MATTER
After an interview After someone helped you After a meeting someone arranged After a customer chooses you
WHY THEY MATTER
They are rare, and rarity makes them memorable.
WHAT TO INCLUDE
What specifically you are thanking them for What difference it made
WHY SPECIFIC
Generic thanks reads as obligation.
WHAT EXAMPLE SHOWS IT
Thanking someone for a particular introduction, and saying what came of it.
WHY THE OUTCOME MATTERS
It demonstrates the help was used, which makes people willing to help again.
WHEN TO SEND
Promptly.
HOW LONG
Short.
WHAT NOT TO DO
Attach a further request
WHY
It converts gratitude into transaction.
WHAT TO DO IF YOU HAVE A FURTHER REQUEST
Send it separately, later.
WHAT TO DO AFTER AN INTERVIEW
A brief message, the same day.
WHAT IT SHOULD CONTAIN
Thanks One thing that confirmed your interest Nothing else
WHAT TO AVOID
Restating your candidacy at length.
WHAT TO DO FOR CUSTOMERS
Thank them after the first purchase, genuinely.
WHY
It is unexpected, and it is remembered.
WHAT TO NEVER MAKE IT
Automated in a way that is obvious.
