Short public communication.
WHAT DIFFERS
Very short attention Public and permanent Shared out of context
WHAT TO PUT FIRST
The point.
WHY
Most readers see only the first line.
WHAT MAKES A POST WORK
Something specific and useful A clear point A reason to engage
WHAT MAKES ONE FAIL
Generic motivation Announcements nobody needs Posting to maintain frequency
WHY FREQUENCY WITHOUT SUBSTANCE FAILS
It teaches people to ignore you.
WHAT TO POST
What you know that others do not What you learned Something you built Answers to questions you are asked
WHAT TO AVOID
Arguments Commenting on matters unrelated to your business Anything you would not defend in a year
WHY
It is permanent and screenshotted.
WHAT TO BE CAREFUL WITH
Humour, which travels badly Responding when annoyed
WHAT TO DO BEFORE POSTING ANYTHING CONTENTIOUS
Leave it, and reconsider.
WHAT TO DO ABOUT CUSTOMER COMPLAINTS THERE
Respond promptly, factually, and move it private.
WHAT TO ESTABLISH
Who may post on behalf of the business.
WHAT TO DOCUMENT
What is appropriate, and what requires approval.
