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Writing for Nigerian Business Contexts Print

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Local conventions.

WHAT TENDS TO BE EXPECTED LOCALLY

Formality in first contact Courtesy before substance Titles used where held Written confirmation of verbal agreements

WHY FORMALITY MATTERS

It signals respect, and its absence is noticed.

WHAT TO USE IN FIRST CONTACT

Full greeting, correct title, and clear purpose.

WHAT TO ESTABLISH

How the other party prefers to communicate.

WHY

Preferences differ substantially between organisations.

WHAT CHANNELS ARE ACTUALLY USED

Messaging platforms, heavily Email, for formal matters Telephone, for anything urgent

WHAT THAT MEANS PRACTICALLY

Important messages sent only by email may not be seen quickly.

WHAT TO DO

Send formally, and notify through the channel they check.

WHAT TO ALWAYS CONFIRM IN WRITING

Anything agreed verbally: price, scope, dates.

WHY

Recollection differs, and written records resolve disputes.

WHAT TO SEND AFTER ANY MEETING

A short summary of what was agreed.

WHY THAT SIMPLE HABIT MATTERS

It prevents most commercial disagreements.

WHAT TO BE CAREFUL WITH

Assuming silence means agreement Assuming urgency is shared

WHAT TO DO ABOUT FOLLOW-UP

Expect to do it, politely and persistently.

WHAT TO AVOID

Reading delay as disrespect.

WHAT TO ADJUST WHEN WRITING INTERNATIONALLY

Formality downward, clarity upward.


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