Documents with legal weight.
WHAT THEY GOVERN
Service terms Refunds Acceptable use Privacy Support scope
WHY CLARITY MATTERS
Unclear terms are disputed, and in some contexts unenforceable.
WHAT TO AIM FOR
Language a customer can follow, with legal accuracy preserved.
WHY BOTH ARE POSSIBLE
Plain language and legal precision are not opposed.
WHAT TO STRUCTURE BY
The questions customers actually have.
WHAT THOSE ARE
What am I getting What does it cost What happens if I cancel What happens if something goes wrong What are my obligations
WHAT TO PUT IN HEADINGS
Those questions.
WHAT TO AVOID
Long undivided sections Cross-references requiring navigation Defined terms used inconsistently
WHAT TO DO ABOUT DEFINITIONS
Use few, and use them consistently.
WHAT TO NEVER DO
Copy terms from another company.
WHY
They reference law and arrangements that may not apply.
WHAT TO PROVIDE ALONGSIDE
A plain summary, marked as a summary.
WHY MARKED
The terms govern; the summary aids understanding.
WHAT TO HAVE REVIEWED
The terms, by a qualified practitioner.
WHAT TO KEEP
Version history, with dates.
WHY
You may need to show what applied when.
