Asking someone to agree to something.
WHAT A PROPOSAL MUST DO
Show you understand the problem Describe what you will do State what it costs Make agreeing easy
WHAT TO LEAD WITH
Their problem, in their words.
WHY
It demonstrates understanding before any claim.
WHAT COMES NEXT
What you propose, briefly.
WHAT COMES AFTER
How it works What is included What is not Timeline Price What you need from them
WHY EXCLUSIONS MATTER
They prevent assumption, which is where disputes begin.
WHAT PRICE PRESENTATION SHOULD DO
Be clear and findable.
WHY
Burying it suggests discomfort.
WHAT TO AVOID
Long descriptions of your company Generic capability statements Jargon Template text that does not fit
WHY COMPANY DESCRIPTIONS FAIL
The reader cares about their problem.
WHAT TO INCLUDE ABOUT YOURSELF
Only what evidences ability to do this.
WHAT PROOF LOOKS LIKE
Similar work, with outcomes.
WHAT TO END WITH
The next step, specifically.
WHAT A GOOD NEXT STEP IS
One action, with a date.
HOW LONG SHOULD A PROPOSAL BE
As short as it can be while answering their questions.
WHAT TO DO AFTERWARDS
Follow up, once, after a stated period.
