Building a record of thinking.
WHY IT HELPS A CAREER
It demonstrates communication, which is hard to assess otherwise.
WHAT TO WRITE ABOUT
A problem you solved Something that confused you until it did not A comparison you actually made An account of something that went wrong
WHY THAT LAST ONE IS VALUABLE
Accounts of failure are rare and useful.
WHAT MAKES A USEFUL PIECE
A specific problem What you tried What worked and why What you would do differently
WHAT TO AVOID
Introductory material that exists everywhere Opinions with no experience behind them Writing to a schedule with nothing to say
WHY THAT LAST ONE
Volume without substance damages more than silence.
HOW OFTEN TO PUBLISH
When you have something worth saying.
WHAT LENGTH
As long as the substance requires.
WHERE TO PUBLISH
Anywhere durable that you control.
WHY YOU CONTROL
Platforms close, and the work should survive.
WHAT TO BE CAREFUL WITH
Employer confidentiality Naming people unfavourably Publishing internal detail
WHAT TO CHECK
Your contract, and with your employer where uncertain.
WHAT TO EXPECT
Little response, mostly.
WHY WRITE ANYWAY
The compounding is slow and real, and the clarification is immediate.
