Being findable and credible.
WHAT MATTERS
A profile that is current Public work, where relevant Some evidence of thinking
WHAT A PROFILE SHOULD STATE
What you do What you have done How to contact you
WHAT TO AVOID
Empty profiles Titles that overstate Buzzwords with no substance
WHAT PUBLIC WORK MEANS
Code Writing Talks Contributions
WHY WRITING HELPS DISPROPORTIONATELY
It demonstrates communication, which employers struggle to assess otherwise.
WHAT TO WRITE ABOUT
Something you solved Something you learned Something you disagree with, argued carefully
HOW OFTEN
Rarely is fine; consistently is better.
WHAT NOT TO DO
Post constantly with no substance Manufacture engagement Present others' work as your own
WHAT RECRUITERS ACTUALLY SEARCH
Skills, titles and locations.
WHAT THAT MEANS
Your profile should contain the terms for the work you want.
WHAT TO INCLUDE IF SEEKING REMOTE WORK
That you are open to it, explicitly.
WHAT TO BE CAREFUL WITH
Public posts that would concern an employer Confidential details of past work
WHAT TO KEEP CURRENT
The profile, after every role change.
WHY
Opportunities arrive unprompted, and stale profiles miss them.
