Getting the name approved.
WHAT RESERVATION DOES
Confirms the name is available and holds it for a defined period.
WHY IT IS SEPARATE
The registry must check it against existing names and restrictions.
WHAT TO SUBMIT
Several options, in order of preference.
WHY SEVERAL
Rejection is common, and resubmitting costs time.
WHAT GETS REJECTED
Names identical or confusingly similar to existing registrations Names containing restricted words Names implying government or regulatory connection Names suggesting activities requiring a licence you do not hold Misleading names
WHAT WORDS TYPICALLY REQUIRE CONSENT
Those implying banking, insurance, national scope, or chartered status.
WHAT TO DO IF YOU NEED SUCH A WORD
Obtain the necessary consent first.
WHAT TO CHECK BEFORE SUBMITTING
Existing registrations, through the public search Trademark registers Domain availability
WHY TRADEMARKS MATTER
Registering a name does not give you rights against a trademark holder.
WHAT TO DO
Check both before committing.
WHAT RESERVATION DOES NOT DO
Grant trademark rights.
WHAT TO DO IF THE NAME IS CRITICAL
Consider registering it as a trademark separately.
WHAT TO WATCH
The reservation expiry.
WHAT HAPPENS IF IT LAPSES
The name becomes available again, and you start over.
