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Choosing Between a Business Name and a Company Print

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Which registration to use.

WHAT A BUSINESS NAME PROVIDES

A registered trading name Lower cost Simpler ongoing obligations

WHAT IT DOES NOT PROVIDE

Any separation between you and the business.

WHAT THAT MEANS PRACTICALLY

Your personal assets are exposed to business liabilities.

WHAT A COMPANY PROVIDES

Separation Limited liability The ability to bring in shareholders Continuity independent of the founder

WHAT IT REQUIRES

Annual returns Proper records More formality

WHAT DETERMINES THE RIGHT CHOICE

The risk in the activity Whether you will take on partners or investment Who your customers are Whether you will employ people

WHY CUSTOMERS MATTER

Larger organisations and government frequently require a company.

WHAT ELSE FAVOURS A COMPANY

Seeking finance Holding contracts of value Any activity with meaningful liability

WHAT FAVOURS A BUSINESS NAME

Testing an idea Very small operations Minimal liability exposure

WHAT TO KNOW

You can register a company later, and transfer the activity.

WHAT THAT COSTS

Some administrative work.

WHAT TO AVOID

Choosing on registration cost alone.

WHY

The difference is small compared with the liability exposure.


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