The commercial case.
WHAT CUSTOMERS INCREASINGLY ASK
Where their data goes Who can see it Whether it is sold or used for training What happens in a breach
WHY THEY ASK MORE THAN BEFORE
Breaches are publicised, and awareness has risen.
WHAT GOOD ANSWERS PROVIDE
Confidence, and a reason to choose you.
WHAT TO MAKE VISIBLE
Where data is stored Your security practices Your retention Your position on selling and training
WHERE
A plain-language page, linked prominently.
WHY PROMINENTLY
Hiding it suggests something to hide.
WHAT TO OFFER
Straightforward export Straightforward deletion Clear preference controls
WHY THOSE THREE
They demonstrate that the data is theirs.
WHAT THAT REMOVES
A real objection during sales.
WHAT NOT TO DO
Claim more than you do.
WHY
It is checked, and the discovery is worse than the gap.
WHAT SMALL PROVIDERS CAN OFFER
Specific answers rather than corporate assurances.
WHY THAT PERSUADES
It demonstrates actual knowledge of your own systems.
WHAT TO MEASURE
Whether privacy features in why customers choose you.
HOW
Ask them.
WHAT TO DO WITH THE ANSWER
Invest accordingly.
