What your site loads without you noticing.
WHAT SCRIPTS TYPICALLY RUN
Analytics Advertising and remarketing Chat widgets Social media embeds Fonts and libraries from external sources Tag managers loading others
WHY TAG MANAGERS DESERVE ATTENTION
They load things nobody reviewed.
WHAT EACH CAN DO
Read the page See the visitor's address Set identifiers Transmit data elsewhere
WHY THAT MATTERS
You are responsible for data your site causes to be collected.
WHAT TO DO
Audit every script.
HOW
Open the site with developer tools and list every external request.
WHAT TO ASK OF EACH
What does it do Who operates it Where does data go Do we need it
WHAT TO REMOVE
Anything nobody can justify.
WHY THAT IS COMMON
Scripts added for a campaign years ago remain forever.
WHAT TO CHECK ABOUT EMBEDDED CONTENT
Whether it tracks visitors before they interact.
WHAT TO DO ABOUT IT
Load it only after consent, or use a privacy-preserving alternative.
WHAT TO CHECK ABOUT EXTERNAL FONTS
Whether loading them transmits visitor addresses abroad.
WHAT TO CONSIDER
Hosting them yourself.
WHAT TO DOCUMENT
The script inventory, and the basis for each.
