Beyond one language.
WHAT TO ESTABLISH FIRST
Whether it is necessary.
HOW
What language customers actually write in.
WHAT THAT FREQUENTLY SHOWS
Business customers writing in a common language, whatever they speak.
WHAT TO DO IF SUPPORT IS NEEDED
Decide which languages, and commit properly.
WHAT COMMITTING MEANS
Staff who speak it Documentation translated Response times matching the main language
WHAT NOT TO DO
Offer a language you can serve only sometimes.
WHY
It is worse than not offering it.
WHAT MACHINE TRANSLATION PROVIDES
Understanding what was written A draft reply
WHAT IT RISKS
Errors invisible to you and obvious to them.
WHAT TO DO
Have a speaker review anything important.
WHAT TO NEVER MACHINE-TRANSLATE UNREVIEWED
Anything about money, security or a complaint.
WHAT TO TRANSLATE FIRST
Documentation, not conversations.
WHY
It serves everyone, continuously.
WHAT TO BE AWARE OF
Tone conventions differing between languages.
WHAT THAT MEANS
Directness read as rudeness, or formality as coldness.
WHAT TO DO
Have native speakers review templates.
