After they have gone.
WHAT TO ESTABLISH FIRST
Why they left.
WHAT TO DO ABOUT REASONS YOU HAVE FIXED
Tell them, specifically.
WHY SPECIFICALLY
A general invitation to return says nothing.
WHAT A GOOD APPROACH LOOKS LIKE
Reference the reason they gave State what changed Offer a straightforward way back
WHAT TO AVOID
Contacting everyone who left Contacting too soon Pretending nothing happened
WHY NOT EVERYONE
Some left for reasons you have not addressed, and contact irritates.
WHO TO CONTACT
Those whose stated reason has been resolved.
WHAT TO OFFER
Their data restored, if you still hold it Help migrating back Their previous pricing, where reasonable
WHY DATA RESTORATION MATTERS
It removes the largest barrier.
WHAT TO BE HONEST ABOUT
What has and has not changed.
WHAT TO DO IF THEY DECLINE
Accept it, and leave the door open.
WHAT TO NEVER DO
Contact repeatedly.
WHAT TO MEASURE
Response and return rates.
WHAT A POOR RATE INDICATES
The reason was not actually addressed.
WHAT TO LEARN FROM THAT
More than from the returns.
