What is commonly misunderstood.
"THE CLOUD IS ALWAYS CHEAPER"
Frequently not, particularly for steady predictable workloads.
"IT IS AUTOMATICALLY BACKED UP"
Storage is not backup. Deleted is deleted, and synchronised errors synchronise.
"THE PROVIDER SECURES EVERYTHING"
They secure infrastructure. Your configuration and access remain yours.
"IT IS SOMEONE ELSE'S COMPUTER, SO IT IS LESS SECURE"
Major providers operate better physical and platform security than almost any small business could.
The risk is configuration, not the platform.
"ONCE MIGRATED, THERE IS NOTHING TO MANAGE"
Cost, access, configuration and data all need management.
"IT SCALES INFINITELY SO CAPACITY IS NOT A CONCERN"
Your bill scales too.
"WE CAN ALWAYS MOVE LATER"
Possible, and frequently harder and more expensive than expected.
"COMPLIANCE IS HANDLED BY THE PROVIDER"
Obligations relating to your data remain yours.
WHAT TO REPLACE THESE WITH
Ask what each service actually does, costs, and requires of you.