Communicating without hype or dismissal.
WHAT TO ESTABLISH ABOUT THE PERSON
What they have heard, and what they want.
WHAT THE COMMON MOTIVATIONS ARE
Hope of returns Curiosity A specific problem, such as international payment Concern after encountering a scheme
WHAT TO DO ABOUT EACH
- Returns: explain the risk honestly
- Curiosity: explain the technology
- A problem: assess whether this actually solves it
- A scheme: help them recognise it
WHAT TO AVOID
Promoting participation Dismissing the technology entirely Technical detail they did not ask for
WHAT TO ALWAYS INCLUDE
That transactions are irreversible That nobody can recover lost access That guaranteed returns are fraud
WHAT ANALOGY HELPS FOR KEYS
A key to a safe, where losing the key loses the contents permanently, and no locksmith exists.
WHAT TO EMPHASISE TO ANYONE CONSIDERING PARTICIPATION
Only what they can afford to lose entirely.
WHAT TO SAY ABOUT SCHEMES THEY ARE ALREADY IN
Plainly, what the structure is, without judgement of them.
WHY WITHOUT JUDGEMENT
Shame prevents people acting on what they learn.
WHAT TO ENCOURAGE
Withdrawing what they can, and telling others.
