Make or adopt.
WHAT BUYING A COMPLETE SOLUTION PROVIDES
Speed Proven devices and platform Support from a vendor No development cost
WHAT IT COSTS
Recurring fees Limited customisation Dependence on the vendor's direction Data held in their system
WHAT BUILDING PROVIDES
Exactly what you need Control over cost at scale Ownership of the data and the product
WHAT IT COSTS
Development time and skill Certification Ongoing maintenance for years
WHAT THE MIDDLE OPTION IS
Standard hardware with your own platform, or your own devices on a managed platform.
WHY THAT IS FREQUENTLY BEST
It concentrates effort where differentiation lies.
WHAT TO ESTABLISH
Where your value actually is.
WHAT IT USUALLY IS NOT
The device itself.
WHAT IT USUALLY IS
Understanding of the problem, the analysis, and the operational service.
WHAT TO BUY
Anything not differentiating.
WHAT TO BUILD
Whatever a customer would choose you for.
WHAT TO RECONSIDER PERIODICALLY
That division, since both markets change.
