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Enabling Self-Service Analytics Print

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Letting others answer their own questions.

WHAT IT REQUIRES

Data modelled so it is understandable without explanation Documentation people can find Consistent definitions Training A route to ask when stuck

WHY IT FREQUENTLY FAILS

Raw or poorly modelled data is exposed, and users produce wrong numbers confidently.

WHAT TO EXPOSE

Modelled tables with clear grain and naming.

WHAT NOT TO EXPOSE

Raw layers Intermediate models Tables whose meaning requires context

WHAT TO PROVIDE

A catalogue with descriptions and owners Examples of common questions and how to answer them Certified datasets, marked as trusted

WHAT CERTIFICATION MEANS

A dataset reviewed, tested and owned, distinguished from exploratory ones.

WHY THAT DISTINCTION MATTERS

It tells users which numbers they may rely on.

WHAT TO MONITOR

Which tables are actually queried Which queries fail What people ask for repeatedly

WHY THAT LAST POINT

Repeated requests indicate a model that should exist.

WHAT TO ACCEPT

That self-service reduces requests but does not eliminate them.

WHAT TO PREVENT

Users building their own parallel definitions.


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