Managing Address Reputation Print

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Keeping your network trusted.

WHY IT MATTERS

Your addresses carry a reputation, and a poor one affects every customer using them.

WHAT DAMAGES IT

Outbound spam Attacks originating from your space Hosting phishing or malware Being listed on blocklists

WHAT TO MONITOR

Blocklist listings, for every address range you operate Outbound mail volume and rejection rates Complaints received

WHAT TO DO ON LISTING

Establish the cause Fix it Request delisting Verify removal

WHAT NOT TO DO

Request delisting without fixing the cause.

WHY

It relists, and your credibility with that operator falls.

WHAT TO SEPARATE

Outbound mail onto dedicated addresses.

WHY

So a problem is contained rather than affecting web traffic or other customers.

WHAT TO CONFIGURE ON EVERY SENDING ADDRESS

Reverse name resolution matching the sending name Authentication records

WHY REVERSE RESOLUTION

Mail from addresses without it is widely rejected.

WHAT TO DO WITH ADDRESSES INHERITED OR REASSIGNED

Check their history before use.

WHY

A previously abused address arrives already listed.

WHAT TO PLAN

How you would recover from a range-wide listing.


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