How your application is presented.
WHAT MATTERS MOST
The icon The name The subtitle The first screenshots The rating
WHY
They are what is visible before anyone expands anything.
WHAT THE NAME AND SUBTITLE SHOULD DO
State what the application is, clearly.
WHAT KEYWORDS ARE
A separate field affecting search, not shown to users.
WHAT TO PUT THERE
Terms people actually search for.
WHAT TO AVOID
Competitor names Irrelevant terms Repetition of words already in the name
WHAT SCREENSHOTS SHOULD SHOW
The application doing something useful, with a short caption.
WHAT TO AVOID IN THEM
Empty states Text too small to read Imagery showing no interface
WHAT PRODUCT PAGE OPTIMISATION PROVIDES
Testing listing variations against each other.
WHAT CUSTOM PRODUCT PAGES PROVIDE
Alternative listings for different audiences or campaigns.
WHAT TO LOCALISE
Listings for markets you serve.
WHAT AFFECTS RATINGS MOST
Whether the application works, and whether it does what the listing promised.
WHEN TO REQUEST A RATING
After a successful task, using the system mechanism.
