How mobile applications earn.
WHAT MODELS EXIST
Paid download Free with in-application purchases Subscription Advertising Free application supporting a separate business
WHAT PAID DOWNLOAD SUITS
Few products, since it prevents trial.
WHAT IN-APPLICATION PURCHASING SUITS
Digital goods, features, and content.
WHAT SUBSCRIPTIONS SUIT
Ongoing value delivered continuously.
WHAT THEY REQUIRE
Continuing to deliver value, and honest renewal handling.
WHAT ADVERTISING COSTS
User experience Data consumption, which the user pays for Privacy considerations and disclosure obligations
WHY THAT SECOND POINT MATTERS HERE
Advertising consumes metered data, and users notice.
WHAT TO ESTABLISH BEFORE CHOOSING
Whether store rules require platform purchasing for your product.
WHY
It determines the commission and whether you may use your own provider.
WHAT TO CONSIDER LOCALLY
Whether your users have the payment methods the platform supports Price sensitivity Whether a free tier is necessary for adoption
WHAT TO AVOID
Deceptive subscription flows, which stores now scrutinise closely Advertising placed where it causes accidental taps
