Being found and installed.
WHAT DETERMINES INSTALLS
Being found The listing convincing people
WHAT AFFECTS BEING FOUND
The title and description matching what people search for Install volume and ratings Category and relevance
WHAT AFFECTS CONVERSION
The icon The first screenshot The first lines of the description The rating
WHAT TO TEST
Listing variations, where the store supports experiments.
WHAT TO AVOID
Keyword stuffing, which stores penalise Misleading screenshots, which produce poor ratings and refunds Incentivised ratings, which violate policy
WHAT AFFECTS RATINGS MOST
Whether the application works, and whether it does what the listing promised.
WHEN TO ASK FOR A RATING
After a successful task, never on launch.
WHAT TO USE
The platform's own rating mechanism, which limits frequency.
WHAT DRIVES SUSTAINED GROWTH
Retention, more than installs.
WHY
Installs that do not return cost money and deliver nothing.
WHAT TO MEASURE
Retention at defined intervals, and what distinguishes users who stay.
WHAT TO FIX FIRST
Whatever causes people to leave.
