How your application is presented.
WHAT THE LISTING DETERMINES
Whether people install after finding you.
WHAT MATTERS MOST
The icon The title The first screenshot The first lines of the description
WHY THOSE
They are what is visible before anyone expands anything.
WHAT SCREENSHOTS SHOULD SHOW
The application doing something useful, with a short caption explaining it.
WHAT TO AVOID
Screenshots of empty states Marketing imagery showing no interface Text too small to read on a phone
WHAT THE DESCRIPTION SHOULD DO
State what the application does, for whom, in the first two lines.
WHAT TO INCLUDE
Key features, briefly
What is required: an account, a subscription, connectivity
WHY THAT LAST POINT
Undisclosed requirements produce poor reviews.
WHAT AFFECTS DISCOVERY
The title and description, and how they match what people search for.
WHAT TO AVOID
Keyword stuffing, which stores penalise Claims you cannot support
WHAT TO LOCALISE
Listings for markets you serve.
WHAT TO UPDATE
Screenshots, when the interface changes.
