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Dedicated IPs and SEO: No Effect Print

  • dedicatedips, dedicated, dedicatedip, seo, performance, spam, https, cdn, caching, ipaddress
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A persistent myth worth addressing directly.

THE CLAIM

That a dedicated IP improves search rankings, or that sharing an IP with other sites harms them.

THE REALITY

Search engines do not rank sites higher for having a dedicated address. The overwhelming majority of the web is served from shared addresses, including a great many high-ranking sites.

THE KERNEL OF TRUTH

If an IP address were used almost exclusively for spam or malicious sites, that could conceivably be a negative signal. On a reputable hosting server with ordinary business websites, this does not arise.

If you are concerned about what else is on your server, that is a question about your host rather than about IP addresses.

WHAT ACTUALLY AFFECTS RANKINGS

Content quality and relevance Site speed, which caching and images affect and IP addresses do not Mobile usability HTTPS, available free on shared IPs Backlinks and authority

Technical health: crawlability, sitemaps, structured data

WHERE TO SPEND THE MONEY INSTEAD

Better content, image optimisation, or a CDN. Any of those affects rankings. A dedicated IP does not.


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