Work through this before ordering.
YOU PROBABLY DO IF
A third-party service requires a fixed, unshared IP address for whitelisting, and has said so explicitly You send significant volumes of mail from the server and want reputation independent of other accounts A compliance or contractual requirement names a dedicated address An application requires a distinct address to bind a service to You are a reseller setting up private nameservers and have been told one is needed
YOU PROBABLY DO NOT IF
You want SSL. AutoSSL works on shared IPs. You want better search rankings. There is no effect. You want a faster site. There is no effect. Someone told you it is more professional. It is not visible to visitors. You read it in an article written before about 2015, when SSL genuinely did require one.
THE TEST
Can you name the specific thing it would solve? If not, you do not need one.
IF UNSURE
Open a ticket describing the requirement in the words the third party used. We will tell you honestly whether a dedicated IP is the answer.
